This is often the case for companies that have been established for a while. There’s a chance that it might already have a listing without you realising. One of the first things youneed to do before you start to set up your profile is to carry out a Google search for your business. Step 1: Getting started Create and verify your Google My Business page Don’t worry if you are completely new to online marketing and don’t know how to do that we will take you through every step of the way in this complete guide to optimising your Google My Business listing. Once you have a Google My Business listing setup properly, this will also increase the likelihood of your company appearing in Google’s Local Search results, as shown in the below screenshot.īy optimising your Google My Business listing, you will be able to improve your local SEO further and ensure that your company pops up more often in suitable searches. If you’ve correctly setup your Google My Business account, when someone searches for your business this will appear on the right-hand side of the search results. Screenshot: An example of a Google My Business Profile. In 2019, 46% of all Google searches had local intent – that means that almost half the people searching online are looking for a product or service near them! Google My Business is a free tool that gives you as a business owner the chance to manage your online presence on Google, and to increase exposure to people searching locally for the products or services that your business provides.Īs more and more consumers use Google to find services near them, carrying out a location-based strategy like this one can be a very effective way to capture new leads and customers. In fact, according to Neil Patel, about 44% of the total clicks from the search result go to the local 3-pack!Īnd the first step to getting your website appearing in the local 3-pack? You guessed it – setup and optimise your Google My Business Listing. See the top three results displayed in the image above? This is often referred to as the ‘ local map pack‘ or the ‘local 3-pack’ – and getting your business to show up in this prime real estate for relevant searches is a big deal! Let’s take a look at the results in Google: If I’m looking for an accounting firm in the Brisbane CBD, I’ll probably search for something like “best accountants in Brisbane”. This means that if you’re not showing up in the local search results, you’re missing out on a huge opportunity for your business to get infront of more ready-to-buy potential clients or customers who are actively searching for your product or service. ![]() If yes, then optimising your website and business for local SEO needs to be a crucial part of your marketing strategy in 2020.ĩ0% of purchasing decisions in Australia begin online, and almost all of these start with Google. Do you own or run a business with a physical shop or office location?
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