![]() To that end, the revived Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes, as well as 6-packs and 12-packs of 11.5-ounce cans. It makes sense for Coca-Cola to market Ecto Cooler to millennials they would be the right age to have childhood memories of watching The Real Ghostbusters, which ran from 1986 to 1992 on ABC, and drinking Ecto Cooler out of juice boxes. The company cited "websites dedicated to '80s and '90s nostalgia" and "a growing legion of social media fan groups," and said that it will seek out that fan community to help spread the word about Ecto Cooler's return. "Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time."Ĭoca-Cola said that the existing fan nostalgia for Ecto Cooler also played a role in the company's decision to bring back the beverage. "Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day," said Charles Torrey, vice president of Minute Maid/Hi-C Brands for Coca-Cola North America. The Ghostbusters return in the reboot's first trailer It was supposed to be a "short-lived promotional beverage," according to Coca-Cola, but its "immense popularity kept it around for more than a decade." The company discontinued Ecto Cooler in 2001. (As you can see in the image above, the 2016 version of Ecto Cooler does not feature Slimer.)Ī citrus flavor of the Hi-C fruit drink line, Ecto Cooler debuted in 1987 as a tie-in for The Real Ghostbusters, an animated television series that was a spinoff of the original 1984 film. The revival of the 1980s film franchise provides Coca-Cola with a reason to give Ecto Cooler a modern-day afterlife, like the slimy green character on its original packaging. ![]() It will be a promotional tie-in for Paul Feig's Ghostbusters, which premieres a month and a half later on July 15. The Ghostbusters franchise spawned all kinds of marketing tie-ins and merchandise, and one of the biggest is coming back this year: the " Ecto Cooler" flavor of Hi-C.Ĭoca-Cola, the parent company of Hi-C maker Minute Maid, announced today that it is bringing Ecto Cooler to store shelves starting May 30.
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